The favorable climate and landscape, together with artisan production of the drink, have led the Sul de Minas region to become the largest coffee-producing region in Brazil. Added to these factors are dedication at all steps of production, solid infrastructure, and investment in research. With mild temperatures and high elevations, it has nutrient-rich soils and a climate with abundant rainfall in the summer and cold, free of humidity in the winter. The result is the production of unique coffees. The mountains are part of the Sul de Minas regional
identity and coffee fields spread through this landscape. In Tupi-Guarani, the term APUÃ means ‘mountain.’