The Cerrado Mineiro Region is a world recognized high quality coffee producing origin – the first “Designation of Origin” in Brazil, located in northwest of Minas Gerais State. Having well-defined seasons – a hot, wet summer and a pleasantly dry winter – is a strong characteristic of the region. The coffee plantations are cultivated in areas with altitudes varying between 800 and 1,300 meters, the result being high quality coffees with a unique identity. The coffees are “Origin and Quality Guareanteed” by the Cerrado Mineiro Region – D.O. Regulatory Board. The production is allied to the care of the environment and the rational use of agricultural inputs. The training of employees, attention to every detail, and the affection for farming are the secret for the production of specialty coffees.